Pax Global Technology 327.HK

From Yamaichi research.....received the report yesterday from our HK broker.
- PAX Global (327 HK) announced 73% growth in FY14 net profit to

HK$392 mn, on the back of 61% increase revenue to HK$2,373 mn.

Catalysts

- US and Western Europe to enter harvest period. After years of

marketing effort, US and Western Europe markets will enter into

harvest period this year: (i) PAX has largely overcome the entry

barrier of Class B certification in US and growth in US will be further

fuelled by the EMV standard upgrade. (ii) PAX has

forged partnership with CCV, who worked exclusively with Verifone

previously, for Western Europe marketing, (iii) Given higher entry

barrier in advanced economies, management is confident that US

and Europe can achieve higher gross margin and hence maintain

group profitability, (iv) Based on management target to raise

overseas revenue contribution to 70% in 3 years time, we raise

overseas revenue growth forecast to 60%65% for FY15F/16F.

- Mobile POS as Blue Ocean. (i) Management reveals MPOS is for

C2C and micro-merchant. As a new form of payment, MPOS is not

necessarily to cause cannibalization to traditional POS terminal, (ii)

MPOS contributed to sales surge in Brazil and China will see strong

growth, as partly driven by replacement demand for telephone

terminal payment, (iii) Management attributed the 0.3pts group

gross margin decline to MPOS delivery in Brazil and the situation

shall improve after ramping up revenue scale.

- Can ride on Apple Pay and QR payment. (i) PAX has teamed up

with CCB to promote Apple Pay in China and we expect the current

70% NFC embedded POS ratio will rise further in China, (ii) QR

payment terminal S90Q has good market response and is working

for Alipay and Tenpay.

Our View

-FY15F/16F revised up by 5.3%/6.9%, maintain BUY. We revise up

FY15F/16F net profit by 5.3%/6.9%, as more buoyant overseas

revenue forecast was partly offset by more cautious projections on

gross margin. Our revised model still points to 34.2% 2 years CAGR

in net profit to FY16F. Our revised target price at

HK$12.45 represents 34.3x/26.8x FY14F/15F PER, and 0.8x

FY15F-16F PEG.

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